Purpose. People. Progress. Built to be found.
Michelle Fernandez
Website Manager · WordPress Developer
15+ years across news media, advertising, BPO, insurance, online therapy, and government research.
I’m a WordPress developer with a hands-on, detail-oriented approach. I build reliable websites that support business goals, whether I work on my own or as part of a team.
Starting from scratch or fixing what's broken,
I cover the full picture.
Therapist training platform. Website, webinar, inbox. I lead the process, assign the tasks, check the work.
Under Emapta. Built for people comparing insurance options. I handled the technical side and trained the team to carry it forward.
Under Optimum. Rebuilt the site, carried the new brand through every page, kept the migration clean.
I build and manage WordPress websites. That includes new builds, redesigns, theme and plugin work, SEO setup, analytics tracking, and ongoing care after launch. You work with one person from start to finish.
It starts with the project form, where you tell me your goals, content, and timeline. I review it and reply with a scope and a quote. Then I build on a staging site, you review it, we revise, and I test before launch. After launch, I hand over documentation, and ongoing management is optional.
It depends on the number of pages, the features, and the integrations. After I read your project form, I send a fixed quote.
It depends on the size of the site and how quickly feedback comes back.
Not at the start. Ready content makes the build faster, but we can begin with a structure and placeholders. Final content is needed before launch.
Yes. I can work alongside your designers, developers, marketers, or project managers. I follow your tools and handoff process where I can.
Yes. Ongoing management covers updates, backups, security checks, small content changes, and basic reporting. It can run monthly or as needed.
I’m based in the Philippines. Most of my clients are in Australia, with some in the US, and I’m open to clients anywhere. We agree on overlap hours at the start. I take on new builds, redesigns, WordPress development, SEO, and ongoing management.
Fill out the project form and send what you have, even if it’s rough. I reply with questions or a quote.
